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LONDON and TOKYO, June 29, 2026 /PRNewswire/ — BRAHMA AI and Hakuhodo Technologies today announced a strategic partnership to develop, commercialize, and deploy high-fidelity digital humans at enterprise scale across Japan and the Asia-Pacific (APAC) region.
Digital Human (ATMAN) of Hibari Misora, featured in the BS Nippon TV program “Hibari Misora brought back in the Reiwa Era.”
Formalized under a Memorandum of Understanding (MOU), the partnership establishes a joint framework to combine BRAHMA AI’s advanced AI-driven digital human technology with Hakuhodo DY Group’s deep creative expertise, client network, and market leadership in Japan and APAC.
Strategic Collaboration
The partnership will focus on:
- Developing and deploying advanced AI-powered digital human technologies (including Interactive models)
- Delivering AI products, and services tailored to the Japanese market
- Commercializing lifelike digital humans called ATMANs for enterprise clients
- Creating new storytelling formats, branded content, and immersive customer experiences
- Integrating digital humans, ATMANs, into Hakuhodo DY Group-led campaigns and platforms
- Expanding applications across industries and intellectual property (IP) owners in Japan and APAC
Core creative and technical teams from both organizations will work in close collaboration to drive concept development and deliver high-quality, culturally nuanced content.
A Proven Foundation
This partnership builds on a successful prior collaboration, most notably the debut of the digital likeness of Hibari Misora, created using proprietary AI models, ATMANs, trained on historical footage and audio.
The digital performer was featured in a BS Nippon TV special program “Hibari Misora brought back in the Reiwa Era” (broadcast January 7–8, 2026), appearing alongside contemporary artists. The project demonstrated both the creative and commercial potential of high-fidelity digital humans, ATMANs in modern media.
Strategic Objectives
Through this partnership, the Parties aim to:
- Accelerate enterprise adoption of digital human technologies
- Establish a new category of AI-driven communication through digital humans, ATMANs.
- Deliver culturally adaptive, high-fidelity digital humans, ATMANs, tailored to regional markets
- Unlock scalable commercial opportunities across media, entertainment, retail, and communications
Roles and Contributions
BRAHMA AI
- Provides core AI technology and digital human, ATMAN, systems
- Leads innovation in high-fidelity digital human, ATMAN, development
- Supports enterprise deployment and scaling
Hakuhodo Technologies
- Lead client integration, creative direction, and market deployment
- Provide access to enterprise clients across Japan and APAC
- Contribute creative strategy, production capabilities, and localization expertise
Future Outlook
Looking ahead, the partnership will expand joint initiatives across Japan and the broader APAC region, focusing on:
- New visual formats and creative applications
- Deeper integration into enterprise workflows in order to implement digital humans, ATMANs
- Co-development and co-commercialization opportunities
- Scalable, content-driven business models leveraging digital humans, ATMANs
Executive Commentary
Prabhu Narasimhan, CEO, BRAHMA AI:
“Digital humans, ATMANs represent a fundamental shift in how brands and audiences connect. Our partnership with Hakuhodo enables us to deliver culturally nuanced, high-fidelity digital humans, ATMANs, at enterprise scale across APAC.”
Jo Plaete, CTO, BRAHMA AI:
“By combining Hakuhodo DY Group’s creative heritage with BRAHMA AI’s technological innovation, we are establishing a new category of communication. This partnership empowers brands to explore entirely new methods of expression through digital humans.”
Ken Matsuzaki, Creative Technologist, Hakuhodo Technologies:
“BRAHMA AI’s exceptional digital human technology has played a pivotal role in advancing our creative initiatives. By integrating this innovation with our expertise, we look forward to strengthening our collaboration and delivering greater value to clients across Japan and APAC.”
BRAHMA AI is an enterprise AI content platform enabling organisations to create, manage and distribute AI-driven media through BRAHMA AI Studio and BRAHMA AI Core, guided by its Mind² foundation and delivering industry-leading fidelity, trust and governance. BRAHMA AI is founded on technology which has won eight Academy Awards for Best Visual Effects, including for Interstellar, Tenet and Dune Parts One and Two. Its goal is to bring Hollywood-grade AI content to enterprise, setting the standard for quality, fidelity and trust.
Visit: www.brahma.io
About Hakuhodo Technologies Inc.
A technology strategy company that plans and develops various technology strategies, including full-funnel marketing, the consumer interface market, media, and creative domains. Established in April 2022 for the purpose of consolidating the development structure of the Hakuhodo DY Group, and strengthening and evolving that structure.
Visit: https://www.hakuhodo-technologies.co.jp
Photo: https://mma.prnasia.com/media2/2998280/BRAHMA_AI_Hibari.jpg?p=medium600
Logo: https://mma.prnasia.com/media2/3001661/BRAHMA_AI_Logo.jpg?p=medium600
