Afterpay Day 2026: Get set to shop the best deals and discounts this August

The Afterpay Day 2026 sales are just around the corner, and it’s set to be just as big as Black Friday.

To get ahead of the best deals about drop, you’ll want to create a wishlist of items — big and small — that you’ve been eyeing up all year.

Whether it’s something for the wardrobe, home or kitchen, it’s highly likely that you’ll find it with a heavily reduced price tag in the Afterpay Day sales.

Know the news with the 7NEWS app: Download today

The sale is set to begin Thursday, August 13 until Sunday, August 13, meaning you’ve got a full four days to shop the wide range of brands on offer.

While the retailers are yet to reveal their epic deals, we’re expecting to see JB Hi-Fi, The Good Guys, Ebay, Amazon, The Iconic and Petbarn with a wide range of deals.

Ready to shop up a storm? Here’s everything you need to know.

What is Afterpay Day?

Afterpay Day in Australia is a major biannual four-day retail sales event held in March and August.

Each Afterpay Day, more than a million eager Aussies and Kiwis show up to score a deal.

For more information, head to the Afterpay Day website here, and be sure to stay across 7News Australia’s 7You content for the best deals, as they drop.

When is Afterpay Day 2026?

The upcoming August event runs from August 13 to August 16, 2026, offering discounts typically ranging from 20 to 70 per cent.

Across top retailers and sought-after brands, you can expect to shop a wide range of deals across fashion, beauty, sportswear, and homewares.

What was on sale last year?

Health & Beauty

Aerre

Take up to 30 per cent off luxury perfumes.

Giorgio Armani Beauty

20 per cent off sitewide across best-selling makeup and skincare.

Dyson

Up to 45 per cent off Dyson technology.

Endota

20 per cent off Endota skincare and well-being products.

Kerastase

Sign up to take advantage of the 15 per cent off sitewide with $80 spend.

Kiehl’s

Take 20 per cent off sitewide, or sign up as a member to take 25 per cent off.

Lancome

Buy two products, get one free.

YSL Beauty

Members can save up to 20 per cent off when spending $120 more.

Bobbi Brown

Take up to 20 per cent off sitewide, plus a free 3-piece gift with orders $150 and over.

Clinique

Save up to 20 per cent, plus a free full-size All About Eyes Serum when you spend $130 or more.

Estee Lauder

Take up to 20 per cent off sitewide and receive a free 5-piece gift when you spend $150 or more.

Jo Malone

Receive a complimentary Cologne Discovery Collection with any $120 purchase. Plus, enjoy a 3-piece gift wrapped in a special-edition Woven Travel Pouch with any $280 purchase.

M.A.C

Take 25 per cent off sitewide, and receive a free 3-piece gift with $100+ orders, plus a bonus Fix+ Stay Over with $140+ orders.

Clemence Organics

Spend $100, and receive a free Lime Caviar Eye Crème.

My Protein

Take up to 50 per cent off health supplements and shakes.

skelp!

Take up to 25 per cent off sitewide.

ghd

Up to 25 per cent off and a free ghd gift.

Sephora

20 per cent off sitewide with a minimum spend of $140, or 15% off with no minimum spend.

Urban Jungle

30 per cent off for one hour on Wednesday, March 19 7 PM-8 PM, followed by 25 per cent off until March 23.

Priceline

Take up to 50 per cent off online only on selected brands.

STRAAND

20 per cent off sitewide and receive an Exfoliating Scalp Brush with orders over $85 AUD.

INIKA Organic

Save up to 50 per cent off all skincare and makeup minis.

Fashion

Adidas

Take up to 12 per cent off best-selling shoes and apparel.

Arms of Eve

20 per cent off sitewide and storewide from Thursday 20th – Sunday 23rd.

AJE and AJE ATHLETICA

Further 25 per cent off sale items.

ASOS

50 per cent off selected styles.

Cotton On

Up to 30 per cent off sitewide.

Coach

Shop bags, accessories and clothing up to 50 per cent off selected styles.

COS

Up to 50 per cent off fashion and apparel.

New Balance

Up to 30 per cent off selected styles.

Eyewear Index

Up to 70 per cent off designer glasses across Bottega Veneta, Gucci and more.

Kate Spade

Up to 50 per cent off select styles plus an extra 1- per cent off when you buy one item, or 20 per cent off when you buy two.

Lacoste

Save up to 50 per cent off fashion and apparel, plus take an extra 10 per cent off for four days only.

Le Specs

Take up to 30 per cent off select styles.

Lovehoney AU

Save up to 50 per cent off sex toys, lingerie, bondage and more.

Luv Lou

25 per cent off selected sunglasses.

Speedo

Save up to 50 per cent off selected styles.

Under Armour

Take up to 51 per cent off.

Viktoria & Woods

Shop 20 per cent off select styles, plus an extra 20 per cent off sale items.

White & Co

Shop autumn savers.

Saint Valentine Jewellery

Buy 2, get 20 per cent off, buy 3, get 25 per cent off, buy 4, get 30 per cent off.

H&M

Get 20 per cent off in-store and online. T&Cs apply.

HUGO BOSS

Save up to 30 per cent on exclusive styles in our mid-season sale.

JD Sports

Up to 50 per cent off selected styles.

Rolla’s

Up to 30 per cent off everything until March 24.

VANS

Up to 25 per cent off selected styles.

THE ICONIC

Up to 20-40 per cent off thousands of styles.

KIVARI

Save up to 70 per cent off sale items.

Stylerunner

Up to 50 per cent off sale footwear and apparel.

Sunglass Hut

20 per cent off selected sunglasses.

Tony Bianco

20 per cent off selected styles or an extra 20 per cent off sale items.

Under Armour

Up to 51 per cent off sitewide.

Windsor Smith

Shop 30 per cent off.

Lacoste Australia

Get up to 50 per cent off selected styles.

MESHKI

Enjoy 20 per cent off sitewide.

Boody

30 per cent off almost everything.

Witchery

20 per cent off everything.

Wrangler

Enjoy 40 per cent off sitewide.

Viktoria & Woods

20 per cent off selected styles online and in-store.

Step One

Buy one get one free for new customers.

The Oodie

Wrap yourself in comfort with 30 per cent off sitewide – including wearable blankets, dressing gowns, sleep tees, and more.

Kate Spade

Enjoy 50 per cent off outlet, plus an extra 10 per cent off. Buy two or more and get an additional 20 per cent off.

Jo Mercer

Buy one pair, get the second for 70 per cent off.

Novo Shoes

25 per cent off full price.

Platypus Shoes

Shop the biggest brands with up to 50 per cent off your favourites.

Ray-Ban

20 per cent off selected eyewear and accessories.

Reebok

25 per cent off full price.

Clarks

Up to 25 per cent off on selected items.

Homes & Tech

Emma Sleep

Up to 50 per cent off home essentials, including up to 55 per cent off award-winning mattresses.

Baccarat

Huge savings up to 70 per cent off across cookware, knives, and popular kitchen essentials.

House

Take advantage of the sitewide sale saving up to 75 per cent off.

MyHouse

Take up to 50 per cent off sitewide, plus an extra 20 per cent off.

Robins Kitchen

Shop everything on sale and save up to 75 per cent off.

Temple & Webster

Save up to 40 per cent off home and living.

Petbarn

Save up to 50 per cent off selected pet products in-store and online.

Miss Amara

Up to 40 per cent off rugs sitewide.

Koala

Take up to 25 per cent off everything, from mattresses to sofas and bed bases.

Ecosa

Spend $2100+ Get 35 per cent off, spend $1200 get 30 per cent off, spend $600 get 25 per cent off, spend up to $599 get 20 per cent off.

Adairs

Save up to 50 per cent on clearance items.

Barbeques Galore

Up to 60 per cent off outdoor furniture.

Bed Bath N’ Table

Save up to 60 per cent.

EVA Sleep

Up to $325 off the Comfort Classic Mattress, $110 off the Timber Bed Frame, and up to $170 off.

Fantastic Furniture

Enjoy up to 15 per cent off selected bedroom products. Shop in-store or online.

Freedom

30 per cent off sitewide plus free local delivery – for one day only. Online exclusive.

I Love Linen

25 per cent off quilt covers and sheet sets, plus 10 per cent per cent off wear and dining collections.

Linen House and Linen House Kids

20 per cent off sitewide with a minimum spend of $200.

MYER

Up to 50 per cent off selected dinnerware, glassware, and more.

Pillow Talk

30 per cent off full-priced items.

Spotlight

30-50 per cent off all cookware, including Tefal, Equip, Scanpan, Raco, Wiltshire, and more.

ANKER

Save up to 50 per cent.

Appliances Online

Get $75 off when you spend $750 or more. Use code APDAY75 at checkout.

Big W

50 per cent off selected small appliances – Includes iRobot Roomba, Philips Airfryer, Russell Hobbs Toaster, and more.

Dyson

Save up to $550 on Dyson technology, including beauty products. Limited time only.

Kogan

Up to 65 per cent off.

Nespresso

Enjoy two free Barista Cappuccino cups and free standard delivery when you order 160 capsules or more.

Travel

Expedia

Take 25 per cent off for members.

Samsonite

Save up to 40 per cent off suitcases and more.

American Tourister

Shop 50 per cent off suitcases and more.

High Sierra

Take up to 40 per cent off wheeled duffels and backpacks.

Adrenaline

Get 10 per cent off Adrenaline Adventures sitewide. Use code AFTERPAYDAY10. Minimum spend $175.

Booking.com

Early 2025 deals this Afterpay Day, with discounts from 15 per cent.

Experience Oz

Spend $350 and get 10 per cent off! Use code EXOZ350.

Mix & Match Travel

Afterpay Day Sale – $30 off all flights.

Red Balloon

Enjoy 20 per cent off RedBalloon gift vouchers. Use code AFTERPAY20 at checkout.

Ticketmaster

Discover incredible deals on a variety of tickets this Afterpay Day.

Ticketek

Unmissable Afterpay Day offers on everything from music to sport.

Source