Amazon Prime Day 2025 is July 8-11: Here’s everything you need to know about the four-day event

You might say that summertime is hardly a season wanting for special occasions. Kicking off (unofficially, but still…) with Memorial Day weekend, it wends its way through 4th of July and winds up (unofficially, but still…) on Labor Day weekend, with all manner of weddings, birthdays, barbecues, picnics, vacations and seaside getaways sprinkled in between. Yes, you might say that, but you’d be leaving out an all-important monument on that warm-weather Mount Rushmore of special events: Amazon Prime Day! And in that “no amount of summer fun is too much” spirit, man, have we got thrilling news.

The online retail giant also just announced that its highly anticipated savings event, Amazon Prime Day 2025, will be twice as long this year, kicking off on Tuesday, July 8 and wrapping up Friday, July 11. That’s 96 hours of deals, and according to Amazon, this splashy sale will be chock-full of “deep discounts across more than 35 categories including electronics, kitchen, beauty and apparel.” In short, there’s a little — or a lot of — something for everyone.

Now, if this will be your first Prime Day rodeo, here are some basics to keep in mind: The majority of the best Prime Day deals are, as the name implies, exclusively for Prime members. That means you’ll need an Amazon Prime membership to take advantage of the steepest markdowns and score the lowest prices. Signing up is easy, and you can even opt for a free 30-day trial before committing to a plan. After that, you’ll be charged $14.99 per month, which grants you access to dedicated deals, fast and free shipping, Prime streaming content and more.

As mentioned, our trusty team of shopping experts will be providing more updates as it gets closer, and in the meantime? If the prospect of scoring fabulous prices on home essentials, tech gear and more excites you, you don’t have to wait until next month. We’ve spied some stellar on-sale gems at Amazon already — after all, the early bird gets the worm…

The best early Prime Day deals

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

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