Every era of Kylie Jenner seems to arrive with a product attached to it.
There was Lip Kit Kylie. Billionaire Kylie. Clean-girl Kylie. Then came the Sprinter era, complete with ready-to-drink powdered mocktails and an Instagram feed that looked suspiciously like summer bottled up and filtered.
Now, there is Hydration Kylie.
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The beauty entrepreneur’s latest venture is K20 by Sprinter, a hydration supplement that has landed in Australia exclusively through iHerb, giving local fans a chance to see what the youngest member of the Kardashian-Jenner dynasty is adding to her wellness routine.
Even better, shoppers can currently score 15 per cent off by using the code KYLIEJENNER at checkout.
Because this is Kylie Jenner we’re talking about, a standard electrolyte drink was never going to be enough.
K20 combines electrolytes with ingredients typically found in beauty supplements, including hyaluronic acid and Verisol® collagen peptides.
The formula is designed to support hydration while also targeting skin hydration levels, elasticity and the appearance of wrinkles and fine lines.
In other words, it sits somewhere between a beauty supplement and a wellness drink, which feels very on-brand for someone whose business empire has largely been built on helping people chase that elusive glow.
The variety pack contains 20 individual sticks in three flavours: Peach, Watermelon Lime and Strawberry Lychee.
Each sachet is designed to be mixed with water, creating a flavoured hydration drink that can easily be thrown into a handbag, gym bag or carry-on.
The launch arrives at a time when hydration products are having a major moment.
Social media feeds are packed with influencers showing off their colourful drink mixes, while electrolyte powders have become as common in wellness routines as protein shakes and collagen supplements.
K20 enters an increasingly crowded market, but celebrity-backed wellness products continue to attract attention, particularly when the celebrity in question has spent more than a decade shaping beauty and lifestyle trends.
The internet may have moved on from Tumblr filters, blue wigs and the original King Kylie era, but Jenner remains one of the most influential figures in beauty.
Whether she’s launching lip products, skincare or now hydration supplements, people tend to pay attention.
The Australian availability is particularly notable given the product only became available internationally this year.
At the moment, iHerb is the exclusive Australian retailer stocking the range, making it one of the few places local shoppers can get their hands on it.
The K20 Advanced Skin Hydration Mix Variety Pack is priced at $64.42 for 20 sticks, with the current 15 per cent discount bringing the cost down further when shoppers use the promotional code.
Whether you’re a dedicated Kylie Jenner fan, a beauty enthusiast curious about the latest wellness trend or simply someone who struggles to drink enough water throughout the day, K20 offers a celebrity-approved way to make hydration feel a little more glamorous.
After all, if there is one thing Kylie Jenner has mastered, it’s turning everyday habits into lifestyle moments.
